Business Overview S.A.W. Parents S.A.W. T.V. Show Products Events


Spokane Anarchy Wrestling -- Business Overview


Spokane Anarchy Wrestling Inc. is an integrated media and entertainment company founded by Jesse Lawson and Chris Bryson. S.A.W has been involved in the sports entertainment business for seven years and has developed into one of the most popular forms of Hillyard entertainment today. The company is organized around two principal activities: Live and Televised Entertainment. These consists of live events, the sale of merchandise, and television and pay-per-view programming.

Business Strategy

Our formula is straightforward. We develop compelling storylines anchored by our Superstars. This content drives television ratings, which, in turn, drive pay-per-view buys, live event attendance, www.spokaneanarchywrestling.com traffic and branded merchandise sales and other business initiatives. Our strategy is to capitalize on the significant operating leverage of our business model through the distribution of this intellectual property across existing media platforms, as well as new and emerging distribution platforms. We are working to expand the mainstream potential of the Spokane Anarchy Wrestling brand in domestic and international markets, develop extension businesses off the Spokane Anarchy Wrestling brand, fully develop our Internet presence as an entertainment and advertising platform, and develop new programming and Back Yard Wrestling brands that leverage S.A.W’s core competencies. As part of our business strategy, we continue to pursue initiatives to strengthen our Company, expand internationally, effectively use our valuable library of wrestling content, and explore options in filmed entertainment.

Live & Televised Entertainment

Live events and television programming are our principal creative and production activities. Our creative team develops compelling and complex characters and weaves them into dynamic storylines that combine physical and emotional elements. Storylines are usually played out in the wrestling ring and unfold on our weekly television show, and culminate or change direction in our pay-per-view events.

Our success is due primarily to the continuing popularity of our Superstars. We currently have 15 Superstars under exclusive contracts, ranging from multi-year guaranteed contracts with established Superstars to developmental contracts. Our Superstars are highly trained and motivated independent contractors whose compensation is tied to the revenue that they help generate. Popular Superstars include Killer the 187 King, Shadow, Porno M!ke, Biggie and many more. We own the rights to substantially all of our characters, and we exclusively license the rights. We do not own through agreements with our Superstars. We continually seek to identify, recruit and develop additional talent for our business.

Television Programming

Relying on our in-house production capabilities at our technologically advanced production facility, we produce original weekly programming, 36 weeks per year, distributed domestically and via www.spokaneanarchywrestling.com. Our domestic broadcast program Xperience program reaches more than 150 to 200 total viewers during the average week.

Pay-Per-View Programming

S.A.W is the pre-eminent provider of pay-per-view events and has been for the past few years. In 2007, S.A.W. pay-per-view events and an additional 7 “S.A.W Presents” pay-per-view specials. Our pay-per-view productions consistently rank among the highest selling pay-per-view event programs in the Backyard Wrestling industry.

Venue Merchandise

Our direct merchandise operations consist of the design, sourcing, marketing and distribution of numerous S.A.W-branded products, such as T-shirts and dvds.


Welcome to S.A.W Parents


We at S.A.W have families of our own, so we understand how important it is for parents to take an active role in their children's free time. We encourage all parents to help their children select suitable entertainment, and to understand the differences between fantasy and real life. Our programs are tailored for teens and young adults (ages 12-34), who comprise nearly 36 percent of our audience. About 74 percent of our audience is 18 years of age or older. Some of our viewers are younger children. If parents make the decision to allow their children to watch our programming, we encourage those parents to watch with their children. We urge parents who allow younger children to watch our programming to explain that what our Superstars do on television should not be emulated or attempted in real life. S.A.W, through this web site, ultimately hopes to place a number of resources at parents' fingertips to help them talk to their kids about tough issues they face every day. We encourage parents to view the information we have provided on this site about what to expect at a S.A.W event, ratings information for our programming and for our products.


S.A.W TV Show


Ratings of S.A.W Television Show

Viewers around Spokane tune in to S.A.W each week. We offer a variety of programs designed to appeal to a diverse audience. We encourage parents to watch our shows and have discussions with their kids about our programs. Parents should decide what material is and is not appropriate for their child. The action within SAW's television program, Xperience is generally performed in a “slapstick” manner, and is scripted and carefully choreographed. Our stunts are carried out in a safe environment and are executed by highly trained professionals. The activities performed on our programs are not meant to be emulated by our viewers, and do not represent socially responsible methods for resolving conflicts. To assist parents in making these decisions, S.A.W voluntarily rates its television programs. These ratings are based on existing Federal Communications Commission TV Parental Guidelines.

For more information about the ratings system visit the National Cable and Telecommunications Association.

Explanation of Television Ratings

We rate all of our television programs using the existing Federal Communications Commission TV Parental Guidelines. For programs rated TV-PG, TV-14 and TV-MA, letter labels are included to provide parents with more information about the type of content that can be expected in each program. The letter labels communicate the following information:

D -- suggestive dialogue
L -- coarse language
S -- sexual situations
V -- violence

Here is an explanation of what the rating means in the context of S.A.W television programming:

L -- Coarse Language

Superstars may use slang and make sophomoric rude gestures typical of language and actions used by high school and young adults (some older adults, too).

V -- Violence

Typical actions that do occur within S.A.W programming are as follows:

* Superstars may "hit" opponents with objects, such as metal chairs, trashcans, baking sheets, metal stop signs or kendo sticks.
* Superstars may "slam" opponents through folding tables, announcer booths, ring barricades and turnbuckles.
* Male Superstars may body-slam female opponents in the ring, and vice-versa.

D -- Suggestive Dialogue

Television announcers and Superstars may comment on female Superstars that wear revealing clothing. Programming may include sexual innuendo or double entendre.

S -- sexual situations

Superstars may use sexually suggestive language and gestures alluding to sexual situation

SAW TV Ratings By Show - U.S.

Xperience - Sundays, "LIVE" on YouTube 11:00PM PST

TV-MA DLSV -- Programming designed for people 18 or older. The program may contain the following: violence (V), offensive language (L), suggestive dialogue (D), and sexual situations (S).

Pay-Per-Views - Sundays, LIVE on Justin.TV 3:30PM PST

TV-MA DLSV -- Programming designed for people 18 or older. The program may contain the following: violence (V), offensive language (L), suggestive dialogue (D) and sexual situations (S).

S.A.W Products

S.A.W currently markets and sells titles on DVD. Like our S.A.W television programs, these video productions contain TV appropriate ratings to assist parents in making decisions about whether or not a video is appropriate for their child. Please refer to our section on Television Program Ratings, for more information on the ratings system used on both television programs and videos.


S.A.W Events


What to Expect at a S.A.W Live Event

S.A.W performs live events each year in a backyard. Because these live events provide the content for S.A.W's television and pay-per-view programming, parents can expect that these performances will contain material similar to that of S.A.W programming, particularly Xperience live events may include suggestive dialogue, coarse language, sexual situations and intense action. We recommend that all parents first watch The dvds of Saturday night Massacre, Xperience and Pay-Per-Views before making the decision to attend a S.A.W live event with their child. One of the highlights of attending a live event is the amazing and elaborate displays, particularly at our television tapings. These displays are even louder in person than they are on television, which may startle younger children. Parents may want to bring along a set of earplugs, particularly if they're taking children to their first S.A.W live event. In addition, parents should be aware that attending a live event is very much like attending a minor sporting event. S.A.W has enthusiastic fans, many of whom bring signs and banners to show their support of particular S.A.W Superstars. Children may be exposed to language or behavior in the audience that some parents may find inappropriate, just as they might at a football, hockey or baseball game or rock music concert. If this occurs, parents and other audience members should contact their local usher in the Backyard for assistance. S.A.W wants fans to have fun at our live events, but we do not condone rude and boorish behavior.


You can find us on FaceBook and you can watch the matches on YouTube!
Better yet, come watch the show LIVE! It's FREE, and everyone likes free shows! Click here for a map and directions!

Site created July 2013. Last update: 14 September 2013.
Images and content is/are © Spokane Anarchy Wrestling, 2006-2013. Created by Melanie L. Panknin.

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